Challenge 

Warner Bros. wanted to showcase 20 pairs of “The Red Ruby Slippers” created by famous designers for the Wizard of OZ 70th Anniversary.

 

Solution 

We worked closely with the WB design and planning team to conceptualize a way to display each of the designer’s shoes in a completely novel, entertaining and magical way. The concept was to make it appear that the shoes were floating in mid-air.  A short-run custom bubble was molded in the U.S. and fabricated trusses and hardware were created to suspend the bubbles at events. An added challenge to this endeavor, we had only three weeks to deliver the completed products.

 

Results

The design was well received by the client, media and press. This presentation was both innovative and durable, and was transported around the globe and featured in anniversary events from Beverly Hills to Berlin, and from Miami to Melbourne.